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A
mock-up of PROSHADE’s proposed promotion,
which was rejected by Mount Rushmore officials.
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Supplier’s
Mount Rushmore Promotion Nixed
A $4 million bid by PROSHADE (asi/79962)
to use one of its products on Mount Rushmore National Monument has been declined
by Mount Rushmore’s superintendent. The plan, according to
PROSHADE President Richard Lawrence, was to place 48 foot x 13 ˝ foot
visors on each of the presidents atop Mount Rushmore in an effort to
give national attention to its newest product. “I think they have their own
rules and regulations, so I wouldn’t call them unreasonable, but I think
it’s a missed opportunity,” Lawrence says.
The idea
was to do something that would not only make money for PROSHADE, according
to Lawrence, but would inspire patriotism in Americans by reminding them of
the monument – and since Mount Rushmore faces the sun for most of the day,
a visor was a logical promotional tool. But even though this plan was
foiled, Lawrence has plenty of other
thoughts. “We’ve got ideas on the table,” he says. “We’d like to do
something with an organization that would benefit from this as much as we
would benefit.”
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